2012/2013 DREAMGIRL COLLECTION DIAMOND PACKAGED LINGERIE INTRODUCES RUNWAY FASHION

4-Nov-11

Always In Stock (AIS) program expands range with updated best sellers in Black Diamond, Club Diamond and Red Diamond

Los Angeles, CA - Dreamgirl has incorporated the hottest runway trends into its award winning packaged lingerie Diamond Collection for the release of the 2012/2013 Collection Catalogue. Each garment is packaged in an updated Diamond box featuring bigger front and back images, enlarged plastic side windows and gold call out banners across the front to highlight additional items included with the lingerie such as DVD’s and intimate toys. The Diamond Collection consists of One Size Fits Most and One Size Fits Most Queen. Diamond styles also include Dreamgirl’s signature matching thong or g-string and are available at competitive prices ($8 to $13 wholesale).

“Dreamgirl is continuing to introduce innovations in our packaged lingerie assortments with new fashion forward fetish designs along with bold merchandising of our Toy, DVD, and Bedroom Costume Diamond lines.” cited Dreamgirl CEO, Christopher Scharff who added “We have updated our AIS program with new top performing Diamond styles to ensure our customers continue strong sales throughout 2012.”

Dreamgirl Diamond Packaged Lingerie Highlights:
Dreamgirl has subdivided the packaged line into specific categories for easier in-store merchandising:

• Red Diamond is full of sexy new designs including Always In Stock (AIS) styles. The top performing packaged lingerie program includes classic lingerie, Fetish, Toy, DVD, Bedroom Costumes, Pasties and Plus.

• Fetish Diamond – Inspired by runway fashions, for 2012, Dreamgirl expanded the fetish line to include new high tech fabrics, diamond net mesh with chain details, caged teddy with removable novelty leash, décolleté enhancing buckles, paddles and matching wrist restraints; available in Plus. 

• Bedroom Costume Diamond – our most successful packaged category returns with stunning new additions like “Desert Delight”, “Giddy Up Cowgirl” and “On the Prowl”. Several top selling styles were added to the AIS program consisting of sassy school girls, sexy cops and demure French maids; available in Plus

• DVD Diamond – The packaged line pairs lingerie with the best-selling series “The Better Sex Guide®”. The couple’s based topics include how to spice up your relationship, achieving better orgasms, and how to increase erotic intimacy; available in Plus.

• Toy Diamond – This packaged lingerie line has all new matching intimate toys. For 2012, Dreamgirl designed a totally new daring style - nipple clamps on long silver tone chain with an attached an intimate toy. Take a cue from bedroom costumes, “Hippity Hop” pairs a sweet “Bunny” bra and garter set with a matching toy. Also new for Toy Diamond it “The Secret BFF”, a babydoll set with a pocket in the matching panties for a toy that only you know its location, also available in Plus.

• Pastie Diamond – The new pastie sets are exotic, luxurious and accent all the proper assets. The beautiful new designs feature tassels, chains, feathers and crystals in heart or butterfly shapes.

• Black Diamond – Dreamgirl’s evergreen hosiery program has enjoyed increased sales growth in 2011 and sees 2012 as an even better year. Black Diamond is also a substantial part of the AIS (Always In Stock) program. For 2012, the line saw the addition of more colors in already established bestselling styles. Dreamgirl added more garter dresses with attached stockings and body stockings to the merchandising as well as an increase in Plus styles offered.

• Club (Purple) Diamond – The line includes both attention grabbing club dresses and seductive dancewear sets that are sure to make any Dreamgirl the center of attention. The dresses feature perfectly placed cut-outs, some with chain or lace-up details that look elaborate but with the right tug of the tie - easily come undone. For 2012, Dreamgirl brings in exotic snakeskin prints, new colors of AIS proven designs and black light compatible dance sets.

• White Diamond – Soft, pretty and luscious the 2012 packaged bridal lingerie line has little touches that are sure to enhance that special night. Newly added value call out banner is front and center to communicate with the “bride-to-be” featuring Dreamgirl’s exclusive “Just Married” / “Do Not Disturb” door hangers packaged with a sheer mesh teddy to ensure the perfect night to end the perfect day.

• Packaged Panties – Come in an easy to display hanging sleeve. The line has been merchandised to include AIS and best-selling styles in new colors such as fuchsia.

Dreamgirl International is one of the fastest growing costume and lingerie manufacturers in the world with 12 US Sales Representatives nationwide and over 20 International distributors. Renowned for creating innovative new concepts, the company launched industry changing designs such as the Light-Up, Reversible, Versatile, Convertible and the Quick Change costumes for women. In 2004, Dreamgirl introduced its luxurious coffee table look book and evergreen packaged lingerie program the Diamond Collection, to resounding success.

Dreamgirl expanded into a 93,000 square foot warehouse facility with increased automated fulfillment and shipping capabilities. Improved supply chain management has enabled the company to introduce products more often and ship faster to retailers. Utilizing Dreamgirl’s state-of-the-art B2B online platform, customers can log on 24/7/365 to check real time inventory, track PO’s and place orders. “Our organization continues to execute its business plan across all product categories and in all markets. I am extremely proud of our management, employees, sales representatives, distributors and vendor partners for their dedication and hard work in pursuit of our goals and vision. We are looking forward to an exciting 2012,” cited Christopher Scharff, CEO of Dreamgirl International.