TREND ALERT: FASHION FORWARD FETISH

4-Nov-11

Los Angeles, CA - Dreamgirl International introduced Fetish Diamond as a small subcategory of the evergreen Red Diamond line of packaged lingerie, now several years later – the mainstream has caught up. Inspired by runway fashions, for 2012, Dreamgirl expanded the fetish line in both hanging and packaged lingerie with new high tech fabrics that have stretch but maintain a glossy look coupled with a smooth, sleek feeling on skin. The glossy stretch knit with spandex combination lends itself to a sultry vixen look and is complimented by the edgy caged details along the neckline, décolleté and posterior. The intersection of straps is reminiscent of Japanese rope tying technique called “Kinbaku”, which intricately wraps and knots fine ropes to create a beautiful design using the body as the canvas.

“We see the Fetish category as an important area of growth in our lingerie business. Our packaged and hanging lingerie assortments feature “Fashion Forward Fetish” designs that compliment with our bold new merchandising of Toy, DVD, and Bedroom Costume Diamond lines.” explains Dreamgirl Sr. V.P. of Merchandising and Design, Susan Feldman who added “We have developed several areas for this sexy edgy look to be incorporated. We pair caged and lattice style lingerie with both Toy and DVD Diamond for 2012.”

The overall “Fashion Forward Fetish” concept ranges from diamond net mesh babydolls with chain details that have an attached gag ball to a studded architectural lattice teddy with removable leash paired with a couple’s DVD from the Sinclair Institute®. Dreamgirl introduced a daring new style this year - nipple clamps on long silver tone chain with an attached an intimate toy. Dreamgirl further enhances the décolleté with buckles that can tighten and push up one’s assets. To encourage couple’s play sessions Dreamgirl has included paddles, eye masks and matching wrist restraints with numerous designs.

Dreamgirl International is one of the fastest growing costume and lingerie manufacturers in the world with 12 US Sales Representatives nationwide and over 20 International distributors. Renowned for creating innovative new concepts, the company launched industry changing designs such as the Light-Up, Reversible, Versatile, Convertible and the Quick Change costumes for women. In 2004, Dreamgirl introduced its luxurious coffee table look book and evergreen boxed lingerie program the DreamgirlDiamond Collection, to resounding success.

Dreamgirl expanded into a 93,000 square foot warehouse facility with increased automated fulfillment and shipping capabilities. Improved supply chain management has enabled the company to introduce products more often and ship faster to retailers. Utilizing Dreamgirl’s state-of-the-art B2B online platform, customers can log on 24/7/365 to check real time inventory, track PO’s and place orders. “Our organization continues to execute its business plan across all product categories and in all markets. I am extremely proud of our management, employees, sales representatives, distributors and vendor partners for their dedication and hard work in pursuit of our goals and vision. We are looking forward to an exciting 2012,” cited Christopher Scharff, CEO of Dreamgirl International.